Meet Norms
Norms is carving out a fresh niche in personal-care by tackling an often-ignored problem with clarity and confidence. Their top-selling hemorrhoid cream line is built around a simple promise: fast relief from pain and swelling, without the greasy mess or stigma of traditional treatments. On their website, they highlight key ingredients like lidocaine and phenylephrine for numbing and shrinking, while aloe and glycerin soothe and protect.
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Why This Husband-and-Wife Duo Is on a Mission to Normalize Real Self-Care
Norms is a new self-care brand on a mission to normalize "embarrassing self care" started by husband wife duo (and soon to be parents!) Joshua Katz & Carli Roth. Starting with OTC maximum-strength hemorrhoid relief, and then moving from the butt, to the gut and beyond. They made serious medicine made simple for home or on the go with full size or travel wipes, creams, and spray.